All movies from the copyright holders will be encrypted and uploaded to the cloud, users then will be able to download those encrypted movies from the cloud to their devices (C2D - Cloud2Device). By adopting TVOD model, users can have free watch session up to 30 minutes, they will have to do a small payment to watch the entire movie.
With the innovative Distribution Model, users will get incentive by recommending or sharing them directly with their friends. Let's say Justin has downloaded a movie from the cloud to his device. He then shares this movie from his device to Dennis device (D2D - Device2Device), Justin will get incentives. When Dennis watches and does a small payment, Justin will get even bigger incentives. If Dennis shares the movie to Jason or Jack, then both Dennis & Justin will get incentives. Users will be also incentivized by recommending movies to their social media (F2F - Friend2Friend).
This whole distribution model is called C2D+D2D+F2F A-B-C 2 Layer Distribution Model.